THE IMPACT OF PRINT MEDIA ON WOMEN'S EATING BEHAVIORS Essay

THE IMPACT OF PRINT MEDIA ON WOMEN'S EATING BEHAVIORS - Essay Example This paper examines the role of the print media to the formulation of particular women’s behaviors regarding the food consumption. Under this context, the women’s behavior on this particular issue is not analyzed in a one-factor basis but there has been an effort to refer to the particular elements of such a behavior to the level that the retrieval of data for their performance could be possible. The study begins with a general presentation of the phenomenon, the description of its elements, the possible reasons of its existence and an analysis of its definition in accordance with the issues related with it. On the other hand, the literature is presented in order to show the existed studies and the research that has been made so far regarding the issue under examination. At a next level, the problem is approached from a practical aspect through the presentation of a research method that could be helpful to the extraction of results regarding the current situation of the problem as it appears in society. In these terms, the data gathered using the proposed method, are analyzed in order to reveal the most important elements of the issue involved whereas a control of validity regarding any information offers a secure result (at least at the most possible level). The instruments that are going to be used for the realization of the above procedure are also presented in detail followed by a thorough examination of their suitability for the specific task. As a conclusion, the personal views on the problem are used in order to identify the interaction between the two major elements under examination (i.e. women and media) trying to highlight any important assumption that would possibly need further research. When examining the behavior of a person in the context of his/ her living environment, we have to consider all the parameters that can have an influence to his way of thinking and to his